Coat of Arms

The crest of Priam Group is the Atiku Abubakar family crest.
Adamawa Map

The crest of Priam Group is the Atiku Abubakar family crest. The adoption of Priam as the name of our group of companies emanated from Greek mythology's last King of Troy and the British thoroughbred racehorse and sire - both called Priam. Modern scholars derive King Priam's name from the Luwian name Pariya-muwas, which meant "exceptionally courageous".

King Priam of Troy had many wives, fathered numerous sons and daughters. The legendary thoroughbred racehorse and sire also named Priam ran nineteen times and won seventeen races. Experts regarded Priam as one of the best horses to have raced in England in the early 19th century. The ethos of Priam culminates as the combination of courage, family legacy and enthusiasm that are the fulcrum of the Group's ideology.

A brand and identity to represent the values and beliefs of a man, a family and the legacy of generations to follow.

The Nigerian flag: designed in 1959 and first officially hoisted on October 1, 1960. The flag is a vertical bi-colour of green and white. The two green stripes represent Nigeria's natural wealth, while the white band represents peace.

The cattle of our Fula ancestry: Fula people are primarily known to be pastoralists and wealth is counted by how large the herd of cattle is and how many cattle one has. Long ago Fulani tribes and clans used to fight over cattle and grazing rights. The Fulani have a tradition of giving a "habbanaya" - a cow that is loaned to another until she calves and upon receipt of this gift, there is a special ceremony in honour of the gift. Every year, in the Malian town of Diafarabe, Fulani men cross the Niger River, with their cattle, in an annual cycle of transhumance. This is known in the local Fulfulde as the "Dewgal". Impressed by the cultural significance attached to the "Dewgal", UNESCO included it on the list of world Cultural Heritage events.

The oil droplets, representing the 27 children in our family

The Khatim Sulayman: A familiar symbol in Islamic art, the eight-pointed star reflecting the desire to understand the Creation.

The symbolic horses, major contributors to human mobility, productivity, agriculture, and development of all kinds, represent the enhancement of civilization. They embody Power, Grace, Beauty, Nobility, Strength, and Freedom. As an emblem of life force, we attribute to them the four elements: Earth, Fire, Air, and Water.

The family motto written in Fulfulde translates into English as:

Education is the Light of Life: Anndal D'um Jayngol

Generosity is immortal: Caahu Re'ataa

Commerce Unites: Filu Hawtan Ko'e